We use personal information for the following purposes:

 

Processing your orders

 

We use your contact, order, delivery and transaction information to accept payment, prepare and dispatch your order, provide order updates, deal with returns and answer questions about your purchase.

 

Our lawful basis is that this processing is necessary to perform our contract with you or to take steps at your request before entering into a contract.

 

Customer service

 

We use your contact details and messages to answer enquiries, resolve problems and provide support.

 

Our lawful basis is the performance of our contract with you or our legitimate interest in providing effective customer service.

 

Business, tax and legal records

 

We retain appropriate transaction, invoice and correspondence records for accounting, tax, consumer-protection and legal purposes.

 

Our lawful basis is compliance with our legal obligations and, where applicable, our legitimate interest in maintaining accurate business records.

 

1. Website security and fraud prevention

 

We may use technical and transaction information to protect our website, customers and business against fraud, misuse and security threats.

 

Our lawful basis is our legitimate interest in operating a secure business and complying with applicable legal obligations.

 

2. Website analytics and improvement

 

Where you have accepted analytics cookies, we may use information about website activity to understand how visitors use the site and improve its design, content and performance.

 

Our lawful basis for placing non-essential analytics cookies is your consent.

 

3. Marketing

 

If you have agreed to receive marketing, we may send you news, product information or offers by email.

 

Our lawful basis is your consent or another basis permitted by direct-marketing law. You may unsubscribe at any time by using the unsubscribe link in an email or by contacting us.

 

We do not sell your personal information.

 

4. Wix and payment processing

 

Our website and online shop are hosted through Wix.com. Wix helps us provide the website, customer accounts, online checkout, order administration and related services.

 

Payments are processed by Wix and/or the payment provider you select at checkout. Those providers process payment information under their own privacy policies. We do not directly receive or store your complete credit or debit-card number.

 

You can read Wix’s privacy policy at:

https://www.wix.com/about/privacy

 

5. Who we share information with

 

We only share personal information where necessary to operate the business, fulfil your order or comply with the law. Recipients may include:

 

- Wix and its service providers.

- The payment provider used to process your purchase.

- Delivery companies and postal services used to deliver your order.

- Email, website analytics or marketing providers, where those services are enabled and you have provided any consent required.

- Accountants, insurers, professional advisers and IT providers.

- Government departments, regulators, law-enforcement bodies or courts where disclosure is legally required.

- A purchaser or successor if the business is sold or reorganised.

 

These organisations receive only the information reasonably necessary to provide their service.

 

6. International transfers

 

Wix and some of our other service providers may process information outside the United Kingdom.

 

Where personal information is transferred internationally, we take reasonable steps to ensure it is protected through an applicable adequacy decision or appropriate contractual and organisational safeguards recognised under data-protection law.

 

Further information about Wix’s handling of international transfers can be found in Wix’s privacy policy and Data Processing Agreement.

 

7. How long we keep your information

 

We retain personal information only for as long as it is needed for the purpose for which it was collected, including:

 

- Order, invoice and accounting information: generally up to six years after the end of the relevant financial year, or longer where legally required.

- Customer-service correspondence: normally up to two years after the enquiry is resolved.

- Uncompleted enquiries: normally up to twelve months.

- Customer-account information: while the account remains active and for a reasonable period afterwards.

- Marketing information: until you unsubscribe, withdraw consent or the information is no longer needed. We may retain a minimal suppression record to ensure we do not contact you again.

- Cookie and analytics information: according to the duration stated in our cookie settings or cookie policy.

 

Information may be retained for longer where needed to establish, exercise or defend a legal claim.

 

8. Cookies

 

Our website uses cookies and similar technologies. Some cookies are essential for the website, shopping basket and checkout to function. Other cookies, such as analytics or advertising cookies, will only be used after you have provided consent where consent is required.

 

You can accept, reject or adjust non-essential cookies through the cookie controls displayed on our website. You can also change your browser settings, although blocking essential cookies may prevent parts of the shop from working correctly.

 

More information is available on WIX.com Cookie Policy and through the website’s cookie settings.

 

9. Your rights

 

Depending on the circumstances, you may have the right to:

 

- Request a copy of the personal information we hold about you.

- Ask us to correct inaccurate or incomplete information.

- Ask us to delete your information.

- Ask us to restrict how we use your information.

- Object to processing based on legitimate interests.

- Receive certain information in a portable format.

- Withdraw consent at any time where we rely on consent.

- Complain to the Information Commissioner’s Office.

 

These rights are not absolute and legal exceptions may apply. We may need to confirm your identity before completing a request. We will normally respond within one month.

 

To exercise a right, contact us at the Contact Us page on machairandtide.com.

 

You can complain to the Information Commissioner’s Office at:

https://ico.org.uk/make-a-complaint/

 

We would appreciate the opportunity to address your concern directly before you contact the ICO.

 

10. Security

 

We use reasonable technical and organisational measures to protect personal information against loss, unauthorised access, alteration or disclosure. However, no website or internet transmission can be guaranteed to be completely secure.

 

11. Children’s information

 

Our website is not intended for children, and we do not knowingly collect personal information from children.

 

12. Changes to this policy

 

We may update this privacy policy if our services, suppliers or legal obligations change. The latest version will be published on this page with its updated date.